Videos have been proven to be the type of content that generates the highest engagement levels.
Businesses are becoming aware of the promising results of video marketing statistics to reach their audience on social media and to remain relevant.
Videos allow companies to expose their identity: who they are and why their audience should care about them. Videos give them the opportunity to build relationships with their community!
Since videos involve both images and sound, they provide an immersive experience for viewers. Videos catch their attention in ways motionless pictures could only dream of.
Also, committing to watching a video takes much more engagement than just scrolling, liking a photo and keeping on scrolling.
However, posting a video involves making a few decisions first, such as purpose, video format and which social media network it is going to be shared on.
After making those choices and filming your video comes the real hard part: editing it. Actually, it is only hard if you have not heard about CreatorKit.
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